Is Your Daughter’s Confidence Starting to Drop?

Get a free, science-backed guide to understanding what’s happening in her brain — and how to support her through it.

If you’re here, you’ve probably noticed something shifting in your daughter. She used to compete without hesitation — fierce, free, and fully herself. But recently, she hesitates. She second-guesses. She’s holding back, and you’re not quite sure why.

You want to help her, but you’re not sure what to say. Or when you do say something, you don’t get the response you were hoping for. And the truth is… no one ever prepared you for this stage.

Here’s the good news: you’re not imagining it, and it’s not about something you did or didn’t do. There’s real science behind what she’s experiencing — and once you understand it, everything starts to make more sense.

That’s exactly why I created this guide — to give you clarity on what’s really going on inside her mind, why her confidence feels different right now, and what you can do to support her without adding pressure.

Inside this guide, I’ll walk you through:

• The real reason confident girls suddenly start doubting themselves

• What’s going on in her brain during this stage — especially in sport

• Simple ways you can support her, even when she doesn’t want to talk

You’ll walk away feeling less confused, more grounded, and far better equipped to support your daughter right now.

This guide is for you if:

• You’ve noticed your daughter holding back, doubting herself, or comparing

• You want to support her, but you’re not always sure what to say

• She shuts down when you try to help — and you’re left guessing what she needs

• You want tools and language that build her confidence without adding pressure

• You want to feel more grounded and prepared during this stage, not overwhelmed

If you’ve ever thought, “She used to be so confident… what happened?” — you’re in the right spot.

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Hi, I’m Margaret Butler.

I’m a Mental Performance Coach who works with female athletes every week — girls who are driven, talented, and often harder on themselves than anyone else ever could be.

And I hear from parents all the time:

“I can see she’s struggling… I just don’t know how to help. I worry that I have failed in building a confident athlete and person.”

You’re not alone in feeling that way.
Most of us never learned the science behind girls’ confidence or what’s actually happening in the brain during these years. We weren’t taught how to talk about comparison, pressure, nerves, or self-doubt — especially in sport.

That’s why I created this guide.

I wanted to give you the clarity you’ve been missing, the science that finally makes it all make sense, and simple ways to support your daughter without adding pressure. Tools you can use right now — even if she’s not ready to talk about it.

Because you deserve to feel confident supporting her. And she deserves to feel understood.